When Sephora and Ulta officially closed all stores last week to follow U.S. government mandates around controlling coronavirus, beauty brand holdouts began to seriously reconsider distribution elsewhere — namely Amazon. For luxury, prestige and the indie beauty brands, the platform’s proposition in a Covid-19 climate is more than tempting.
Beauty and personal-care products interestingly clear Amazon’s new shipping restrictions announced last week, as they’re categorized as “essential.” (Non-essential products are no longer allowed in Amazon’s warehouses.) What’s more, consumers across the country are practicing social distancing. This means that even though Walmart, Target and CVS remain open — and sell beauty and personal-care products — shopping in these locations has become less desirable. Even Target, best known for its brick-and-mortar prowess, has recently seen online sales pick up. Read more…