Guide to consumer journey mapping: How to analyze the path to purchase

guide to consumer journey mapping how to analyze the path to purchase | Guide to consumer journey mapping: How to analyze the path to purchaseA consumer’s path to purchase has drastically changed. Today, we’re using multiple devicesto learn, compare, share, consume and make buying decisions, increasingly hitting more varied touchpoints along the way. Despite the escalated complexity of these touchpoints, consumers are demanding more consistency and personalization from the brands they buy from. This is what’s putting consumer journey mapping front and centre. Read more…

Share this content
Share this post



Thanks to our Partners

CBCOMMERCE NETWORK

FOLLOW US

NEWS FROM EXTERNAL SOURCES

[wp-rss-aggregator template="widget"]

CURRENCY TREND IN REAL TIME

EUROPE ECONOMIC CALENDAR

Browse the latest Retail and eCommerce News and Insights

CBCOMMERCE NETWORK

FOLLOW US

NEWS FROM EXTERNAL SOURCES

[wp-rss-aggregator template="widget"]

Latest Retail and eCommerce News / Insights