Guide to consumer journey mapping: How to analyze the path to purchase

guide to consumer journey mapping how to analyze the path to purchase | Guide to consumer journey mapping: How to analyze the path to purchaseA consumer’s path to purchase has drastically changed. Today, we’re using multiple devicesto learn, compare, share, consume and make buying decisions, increasingly hitting more varied touchpoints along the way. Despite the escalated complexity of these touchpoints, consumers are demanding more consistency and personalization from the brands they buy from. This is what’s putting consumer journey mapping front and centre. Read more…

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