Google says techie tie-ups can help profits

Retailers need to consider working with technology partners to make their websites faster and use the latest data analysis tools to drive up sales, Google’s UK Director of Retail and Technology told the World Retail Congress on Thursday.
Some retailers’ websites take about 20 seconds to load – the online equivalent of a long queue at a till in a physical store, Martijn Bertisen said. Websites shouldn’t take more than three seconds to load, even on a mobile phone or tablet. “Every single millisecond has an impact on the bottom line,” he said. “We’re obsessed with speed.” Read more…