Google rolls out shoppable images ahead of the holidays

Brief: Google is introducing new advertising formats, including video in Showcase Shopping ads and shoppable images on publishers’ sites, to help marketers better reach online shoppers during the upcoming holiday season, according to two company statements provided to Marketing Dive. Video is an extension for Showcase Shopping ads, which Google launched last year, giving marketers the chance to upload multiple product images to a single ad. Adding video is designed to make ads more immersive and experience-driven, since nearly two-thirds of shoppers say online video gave them ideas for future purchases, and 90% said they found new products and brands on YouTube, according to Google. Read more…