Google introduced the newest addition to mobile search ads — lead form extensions

Recent data shows that mobile conversion rates are lower than desktop. To combat this situation Google introduced the newest addition to mobile search ads — lead form extensions. The ad type is similar to LinkedIn lead gen form ads and Facebook lead ads in terms of the lead capture process. So, do lead form extensions, like the rest of Google’s extensions, help with conversions or do they have shortcomings similar to LinkedIn and Facebook? Read more…