Google expands visual search in latest shopping push

Google unveiled several search-based features, including two aimed at helping people shop for everything from cars to clothing. As part of its virtual “Search On” event, Google touted its AR Autos feature and an upgraded visual search tool that matches items to products sold online, per a company blog post.
AR Autos soon will let customers look for a vehicle in Google Search and see it in a 3D or AR rendering. Google users will be able to instantly see how the vehicle looks in different colors and zoom in to inspect features like dashboard buttons. Car buyers can see vehicles in different virtual backgrounds, or overlay an AR version against a real-world setting like a driveway, the blog post notes. Read more…