Google and Snapchat turn to beauty tech for AR makeup try-on

As the pandemic renders physical product testing a thing of the past, top tech giants are doubling down on virtual makeup try-on to drive e-commerce sales. In December, both Snapchat and Google launched AR makeup try-on initiatives with beauty tech partners. Google announced its new AR makeup tool on December 17 via partnerships with Perfect Corp and L’Oréal Group-owned ModiFace.
It allows users to access virtual try-on for specific beauty products in Google’s mobile app via its main search or Google Shopping. Snapchat, meanwhile, announced on December 10 its new partnership with Perfect Corp that will go into effect on a date “early this year,” according to a company spokesperson. It will allow brands to incorporate their Perfect Corp makeup try-on as a Snapchat Lens and create a virtual storefront. Read more…