Get ready for a cookie-less world with these 5 strategies

get ready for a cookie less world with these 5 strategies | Get ready for a cookie-less world with these 5 strategies As regulations around consumer privacy tighten, D2C brands will need to lean more heavily on first-party data to drive engagement and acquisition. Last year, Google announced its plan to eliminate its support for third-party cookies in the name of consumer privacy. But the more recent announcement that it won’t replace those cookies with alternate IDs is another step towards a “privacy-first web.” Read more…

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