Generation X shoppers driving explosion in online orders

Research conducted by YouGov for parcel locker provider InPost, has revealed that generation X shoppers (45 to 54-year olds) are the most prolific online shoppers, confounding popular opinion that millennials dominate internet purchasing. The consumer study of more than 2,000 shoppers across the UK found that more than a fifth (22%) of 45 to 54-year olds made in excess of 50 online purchases a year – meaning at least one order a week – the most popular answer among that age group. Read more…