Rapid social and cultural shifts, from demography to technology, have changed the shopping preferences and priorities of a generation. Millennials and Post-Millennials (those born between 1992 and 1999) take a very different approach to spending decisions from previous generations, putting a greater focus on speed and convenience than ever before. If they are to attract and retain the business of these increasingly influential young consumers, retailers have to learn how to satisfy the needs of this ‘Generation Now’. Read more…
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