Gen Z vs Millennial shoppers: How they differ

With a combined shopping power of over $200 billion, Millennial and Generation Z shoppers have become the core consumer focus for a great majority of retailers in 2019. These cohorts share many traits; they’ve had the most exposure to the internet, mobile devices, social media, and more. However, it would be a mistake for marketers to simply lump both generations into the same targeting category because Gen Z and Millennials browse and shop quite differently. Here’s a quick look at some of the differences between Gen Z and Millennial consumers that marketers should be mindful of in 2019 and beyond. Read more…