GDPR offers a challenge in designing better customer experiences to garner data

According to Chiefmartec, there are currently nearly 7,000 marketing technology platforms, a 100 percent increase from just two years ago. The fact is that it’s always been easy to get your data, and it’s also increasingly more difficult to understand what you can do about it. There exists today a delicate balance between innovation-stifling regulation and lawless, reckless abandon in a powerful industry. Thus, amid an abundant landscape of vendors and specialists, tech data regulation, until recently, has largely operated in a gray area with the implicit understanding that all parties are compliant and aboveboard. Marketers got lazy as Silicon Valley continued to feed them grapes. Read more…