Future of sales 2025: Why B2B sales needs a digital-first approach

Future of sales 2025: Why B2B sales needs a digital-first approach

To meet customers’ new buying preferences and succeed at virtual selling, sales leaders must adopt a digital mindset. B2B digital commerce, accelerated by the COVID-19 pandemic, is now top of mind for most sales organizations. Over the next five years, an even greater rise in digital interactions between buyers and suppliers will break traditional sales models.
The Gartner Future of Sales 2025 report predicts that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. Chief sales officers (CSOs) and other senior sales leaders must accept that buying preferences have permanently changed and, as a result, so too will the role of sellers.  Read more…