From store to door: the power of location analytics

from store to door the power of location analytics | From store to door: the power of location analyticsConsumers’ expectations of retailer performance and service continue to increase exponentially as more and more businesses undergo the digital transformation toward being completely connected with their customers. Almost all consumers today have access to a smartphone, a tablet device, or, at the very least, the Internet, and this gives them the capability to engage with the businesses they purchase from, on their own terms. Read more…

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