Five stages for brands eager to develop stronger creative personalization to higher levels

Personalization — the ability to deliver a more relevant and engaging message to individual consumers — is a central promise of digital marketing. Thanks to marketing technology, brands have a continuously growing number of data signals they can leverage to communicate with their customers and prospects based on a wide range of criteria, from contextual triggers and simple demographic attributes to detailed purchase‑intent data. Despite myriad online tools available to marketers, the promise has yet to be fulfilled. Read more…