Five questions brands need to answer to be customer first in the digital age

five questions brands need to answer to be customer first in the digital age | Five questions brands need to answer to be customer first in the digital age Having a consistent brand voice in the digital age is not easy. Here’s how to think about the challenges and opportunities. A strong brand voice is a living, breathing manifestation of your brand promise. This voice comes from a much deeper place than stringing together clever words and phrases to sell products. An authentic brand voice solves problems, delivers a great customer experience, and stands for something. Read more…

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