Five emerging trends in mobile commerce

For many consumers, their mobile phones are their primary source for information. According to Mary Meeker’s latest Internet Trends report, they reach for their phones on average 150 times per day. This statistic presents enormous opportunities for retailers to harness the unique power (and influence) of mobile. As retailers continue incorporating mobile as an effective channel to connect with their loyal customers, marketers must understand these five emerging mobile-commerce trends: Read more…