Fashion and beauty brands are taking AR more seriously

Augmented reality is driving sales on top of engagement for fashion and beauty brands that are investing in the technology, either through social media platforms or on their sites. On e-commerce sites, viewing 3D models in AR increases conversion by up to 250 per cent. While AR skills are still nascent, tech platforms are investing in tools to make it more accessible.
Last week, Tel Aviv-based influencer marketing agency Leaders Group introduced the first marketplace for people who design and build augmented reality filters. Called Creators AR, it operates like an Etsy-style marketplace: creators list their price and profile, and brands can commission them to design custom assets. Read more…