Facebook retargeting ads in ecommerce

Remarketing is essential for any ecommerce business. In fact, it’s not only the first Facebook campaign most retailers create, it’s also the most profitable. There’s just one problem … If you’re relying on industry standard WCA 30 to set up campaigns (website custom audience from the last 30 days), you aren’t using it to its full potential.
Instead, remarketing campaigns can and should address your entire funnel. Read more…