Exploring influencers and the ethics behind their sharing

Exploring influencers and the ethics behind their sharing

You probably don’t have to scroll very far through your timeline in any one of the various social media platforms – Facebook, Instagram, Twitter, or Snapchat – to discover some kind of sponsored content. Even if it isn’t always appropriately labeled (which is should be), you might be able to call out sponsored posts from a mile away.
Cleverly positioned products in the middle of a clearly staged photograph might not even phase you anymore and that’s probably because influencer marketing is expected to reach a $15 billion industry by 2022. Perhaps originally styled after megastars like the Kardashians, the average brand spends 25% of its digital marketing budget on influencer content. Read more…