Exploring influencers and the ethics behind their sharing

You probably don’t have to scroll very far through your timeline in any one of the various social media platforms – Facebook, Instagram, Twitter, or Snapchat – to discover some kind of sponsored content. Even if it isn’t always appropriately labeled (which is should be), you might be able to call out sponsored posts from a mile away.
Cleverly positioned products in the middle of a clearly staged photograph might not even phase you anymore and that’s probably because influencer marketing is expected to reach a $15 billion industry by 2022. Perhaps originally styled after megastars like the Kardashians, the average brand spends 25% of its digital marketing budget on influencer content. Read more…