Experiential retail will get a digital facelift in the post-coronavirus world

When Nordstrom opened its New York City flagship last October, it was the epitome of experiential retail. The seven-level store contained seven different bars and restaurants, a spa, a personal styling lounge, and lots of Instagrammable spots — like a Nike room covered in red velvet. The goal was clear: to get Nordstrom’s most loyal customers to visit the store more often for a facial or a happy hour, which will lead them to spend more money. Read more…