CES is not what it used to be. Attracting positive consumer attention, with consent-driven data, puts creative at the forefront with only a razor-thin margin for error. What was once a showcase for buyers to fill shelves has been completely turned on its head. The event, which took place in Las Vegas for the past week, is now much more than a tradeshow. It’s an ode to today’s direct-to-consumer marketplace and technology providers, with the media and entertainment industry peppering in the advertising innovation to make it all go. The most glaring idea coming out of this year’s CES is that EVERYTHING is e-commerce. Read more…
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