Europe leads the world in m-commerce, but much of it comes from in-store

Europe now leads the world in mobile shopping with 67% of retail traffic coming from this channel, compared to 59% in the US. But, much of it is driven by young people shopping in stores, finds a study. A new international study by Bazaarvoice, conducted among 2,500 respondents in the US, UK, France, and Germany, finds younger consumers ages 15-24 around the world join older consumers (65+), as those most likely to shop in store and in shopping centres in the run up to this Christmas. Read more…