Energizing ecommerce: Retail winners, losers, and Amazon

Here are highlights from an event around Amazon and Google, and their market shares in ecommerce. Since they work with mostly clickstream data, the numbers in this article refer to desktop and mobile clicks, but exclude in-app actions. (You can read more about their data near the bottom of this article.) What is Amazon’s market share of US digital transactions?
How much does Amazon matter in digital transactions? Many in the audience guessed around a 35-60% share. But in reality, the distribution looks like this: Read more…