Email marketers are turning to a new channel to engage customers

Email marketers are turning to a new channel to engage customers

The recent rollout of iOS 15 introduces Apple’s latest addition to the digital privacy toolkit, and new additions to Cupertino’s growing suite of do-not-track options represent a sea-change level event for email marketers in particular.
The change is tied specifically to iOS 15’s new feature, Hide My Email, which is set to do exactly what it says. Additional features won’t make email marketers’ lives easier either. For example, iOS 15 alters how brands can track open rates based on pixels. IP address masking also blocks the marketing team’s ability to strategize based on known locations and geotracking.  Read more…