Educate yourself on the latest trending influencer scam

The influencer marketing world is, unfortunately, no stranger to scams. Influencer fraud continues to be an issue and one that will keep evolving as long as brands keep hiring influencers based on vanity metrics.
I’m sure you can recall when the malpractice of fake followers had a bright light shone on it back in 2018. Keith Weed, the CMO for Unilever, called for more transparency in influencer marketing, and many marketers began to follow suit. Even the social networks did their part and removed fake accounts from their systems, followed by fake engagements and likes that were purchased by third-party apps. Read more…