Dutch Data Protection Authority publishes information about the rules on direct marketing

On 4 October 2018, the Dutch Data Protection Authority published extensive information about the rules on direct marketing on its website. In this way, the Dutch Data Protection Authority provides clarity about the consequences of the GDPR on approaching (potential) customers. The Dutch Data Protection Authority distinguishes between the following types of direct marketing, each with its own rules: digital direct marketing (by email, SMS or app), telemarketing and advertising mail. Read more…