Doing retail in Europe | Some recent legal challenges in the market

The retail industry is subject to constant change. Rapidly increasing customer demands, changes in production, supply chains, product placement and distribution channels as well as the pressure of worldwide competitors represent major challenges for companies. Challenges aside, the retail industry in Europe is very much alive, with e-commerce and digital advertising taking a significant part in its evolution. As there are many legal uncertainties that come along when retail companies decide to try new ways of advertising, distributing or supplying their goods and services, it is important to be aware and keep these issues top of mind. This article gives an overview of the recent updates and case law for retail companies to consider when doing business in Europe. Read more…