Do you know what holistic search is?

About  27% of all website traffic comes from paid search and 53% comes from organic search, making it critical for businesses to have a search strategy that includes both channels. Unfortunately, many companies miss out on the synergy that comes from running paid and organic search as one, holistic search strategy.
Most often, organic and paid search programs run independently—with PPC and SEO sitting on different teams, using different budgets, measuring different KPIs, and neglecting to share data or insights.