Discounts & coupons: 19 ways to use deals to drive revenue

Offers, coupons, discounts, and deals. There will come a time when most online merchants will be faced with the decision of whether to offer discounts, when to offer discounts, and how much the discounts should be worth.
Offering discounts can be a powerful weapon in your conversion arsenal to drive customer loyalty. But, used haphazardly, you can do significant damage to your brand or, worse, become unprofitable. Read more…