Data shows online behavior doesn’t predict in-store results

More and more of our attention is being spent online. Adults now spend nearly five hours a day with digital media, twice the time we spent online just 10 years ago. Since the goal of advertising is to attract some of that attention, ad spending has been moving steadily from traditional media to digital media since it emerged in the mid-90s. In fact, in 2019 digital ad spending eclipsed traditional media spending for the first time. Read more…