In 2021, Belgium ranked fifth among European countries that are attractive from a consumer perspective in cross-border e-commerce – its consumers bought 37% more online abroad than in 2020.
At Cross-Border Commerce Europe, we surveyed the Top 16 strongest European countries, focusing on their cross-border performance from a consumer perspective.
The rank of Belgium increased by two positions in 2021.
Belgium scores well for consumer confidence in online cross-border e-commerce, but this does not yet spontaneously translate into cross-border sales.
In 2021, Belgium generated a cross-border turnover of €5.5 billion, an increase of 37.5% compared to 2020, suitable for a market share of 35.5%.
In which eCommerce do Belgians buy most?
Across the border, Belgians mainly buy on Zalando, H&M, Zara, Amazon, Wish, Shein, and AliExpress, as well as from the Dutch e-shops bol.com and Coolblue.