COVID-19 accelerates digital transformation & growing customer data importance

The coronavirus pandemic has presented a serious business challenge for many industries. This has ranged from supply chain interruptions to an upheaval in consumer behavior. During recent months, brands have had a unique opportunity to evaluate the appropriate response to unforeseen external challenges. 
Some companies have looked inward, examining their own internal digital competencies in lieu of changing real world customer expectations. In many cases, brands with a strong digital presence have reaped untold benefits. Others have discovered key gaps in how they operate—forcing management to accelerate the need for better digital transformation planning and delivery.  Read more…