Could LinkedIn become the top outbound channel for B2B sales development?

The impact of GDPR could help LinkedIn to become the top outbound channel for sales development in B2B businesses.
This is according to a new report from analysis company TOPO, which found that 42 per cent of the 180 members of high-growth sales development organisations it surveyed now include between two and five LinkedIn touches in their multi-touch approaches.
TOPO says use of LinkedIn is increasing thanks to a combination of busy prospect email inboxes and the impact of strict new GDPR rules. The report suggests that in some cases LinkedIn is now the only outbound channel used, with this trend particularly notable amongst European businesses. Read more…