Conversational marketing trends in 2020

How frequently do you visit websites that offer you the opportunity to interact with a bot? I’m guessing your answer is “pretty frequently” because, according to our recent State of Marketing Report, more than 45% of businesses today have implemented bots as part of their marketing efforts.
Today, consumers have choices when it comes to the ways they communicate with businesses — live chat and bots are a new channel to get the support and answers they need, on their time. Rather than having to pick up a phone, send an email, or submit a form, consumers can engage with businesses through messaging channels that feel most natural to them. Read more…