Convenience and customer engagement don’t need to be mutually exclusive

The retail landscape is fast evolving, shaped by changing customer demands, the growth of online retailers, increased competition and advances in technology. Regardless of these changes, the customer remains at the heart of the retail ecosystem. Retailers need to do all they can to deliver an excellent customer experience, streamline the shopping process and meet shopper requirements. Many retailers are looking to technology as the solution to many of the challenges they face. This includes ongoing efforts to make shopping in bricks-and-mortar stores more attractive, more engaging and more convenient – all with the aim of attracting customers and getting them back in-store. Read more…