Consumers still afraid to shop in-store as more retailers say “mask up”

As more major retailers require customers to wear a mask in-store, a recent survey by First Insight found that the vast majority of women (80 percent) feel unsafe trying out beauty products, 68 percent feel unsafe trying on apparel in dressing rooms, and 61 percent feel unsafe trying on shoes. This represents an uptick compared to First Insight’s last study in April when 78 and 65 percent of women felt unsafe trying on beauty products and apparel, respectively. The study also found that, of the generations, Baby Boomers still feel the least safe returning to the shopping environment overall. Seventy-three percent of Baby Boomers surveyed said they would not feel safe trying on clothes in dressing rooms compared to 71 percent our last study in April. Read more…