Consumer privacy changes fuels search marketing growth

New regulations in data privacy are dramatically changing the way advertisers can target consumers. One implication for search marketers is that their channel is going to become more important—and conversely, so will their roles. Last month, at Google Marketing Live, Chetna Bindra, Google’s Senior Product Manager, User Trust and Privacy spoke about the next era of marketing will find brands “having to do more, with less data”. Read more…