Consumer habits rapidly evolved in H1 2020. Here’s what could stick

Several trends accelerated by the pandemic, including e-commerce, are becoming integral to marketing strategies, but there may be deeper psychological shifts to consider. Six months of unprecedented change for marketing and society at large have sparked rapid shifts in consumer behavior, leaving brands scrambling to keep up. Some of these trends are immediately obvious, such as the growing preference for e-commerce as anxiety over the novel coronavirus leads more people to shop online instead of trekking to a store. But there are other, subtler adjustments related to consumer psychology and spending that could have just as long-standing an impact on marketers, particularly as an economic recession wears on. Read more…