Connecting with consumers on a more human level

Amid the massive uncertainty that surrounds most every part of our lives we can be certain of two things at least: We have more questions than answers, and anyone who suggests otherwise is a shill. And the past provides no actionable blueprint for moving forward. As marketers—let alone humans—we’re hungry to look backward to find ways forward. How should brands act in times of crisis? What can we say and can’t we? What should we do and when? What can we learn from events like 9/11 and the 2008 recession? Read more…