Conjoint analysis: Optimize your product & pricing

If you work in or around consumer insights, you have most likely used or at the very least heard of “Conjoint” techniques. The literature on the topic is intensive and can be overwhelming for those who are not that familiar with it.
While we can automate your curiosity and research projects with the SightX platform, we still need to write, learn, and study about these topics as researchers. Hopefully, this write-up will bring some additional clarity for you and add another experiment to your research tool kit. Read more…