Confessions of a B2B marketer

When this blog post goes live, it will have been over 100 days since the country started sheltering-in-place. As we stayed put and the lines between home and work blurred, consumer expectations and buyer behavior shifted. More than ever, digital experiences are essential to get daily tasks done. And it only takes 66 days to form a habit. What does that mean for B2B marketers looking to reach and shepherd B2B buyers through the purchasing process? Marketers are up against some of the most amazing digital consumer experiences they’ve ever had, and there is no winding back their clock on what has become table stakes. Read more…