Companies struggle to turn data into experiences: Here’s how to do better

Marketers may understand the importance of data, but according to a February 2019 report from the CMO Council and Harte Hanks, that doesn’t mean they know how to use it. After polling more than 150 executives, they found that none indicated they were equipped to use new intelligence points to improve brand engagement. That’s not good, especially considering how much younger generations prioritize great experiences. Read more…