Influencer marketing has redefined the way companies drive awareness of their business. Leveraging brand messaging, endorsements, or product placements from industry icons can help companies capture consumer attention when and where it matters. In a 2019 survey by Mediakix, an influencer marketing agency, 80 percent of the 162 survey participants, who work for agencies, consumer-facing brands, and B2B companies, found influencer marketing to be an effective channel for driving return on investment. Ninety percent of those participants work for U.S.-based companies. Read more…
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