Click-and-collect promises to link digital and physical

Finding the sweet spot within the intersection of digital and physical retail might be the most urgent priority for the retail industry. But identifying such a place — for instance, where an online customer can maintain a digital persona in or out of the physical store — has not always been easy amid the massive transformation occurring in the industry. The intersection of the two is filled with a maze of considerations, including effectively analyzing consumer preferences through big data, optimizing back office operations and workflows and employing appropriate technology. Read more…