Finding the sweet spot within the intersection of digital and physical retail might be the most urgent priority for the retail industry. But identifying such a place — for instance, where an online customer can maintain a digital persona in or out of the physical store — has not always been easy amid the massive transformation occurring in the industry. The intersection of the two is filled with a maze of considerations, including effectively analyzing consumer preferences through big data, optimizing back office operations and workflows and employing appropriate technology. Read more…