Choosing the best platform for your influencer marketing content

While influencer marketing quickly continues to gain popularity among companies worldwide, not all platforms that attract influencers are created equally. Each social media platform is uniquely designed to target different types of audiences and content. For example, Instagram  focuses on picture and video content. TikTok features video content exclusively, and Twitter encourages short blurbs of written content (limiting users to 280 characters per tweet). With the variety of social platforms available, which are most effective for your influencer marketing content? Read more…