Checkout optimization: 5 Ways to minimize form fields in checkout

Checkout optimization: 5 Ways to minimize form fields in checkout

In our latest checkout usability study we’ve found that the average checkout contains 11.8 form fields. Yet our checkout usability testing also reveals that most sites can achieve a 20–60% reduction in the number of form fields displayed by default. In this article we’ll therefore show you how a checkout flow can be optimized to just 8 form fields.
Key Takeaways
• The length of checkout in steps has less of an impact on overall checkout performance compared to the total number of form fields users must contend with Read more…