Channel challenges between generations

The most recent ‘ Customer Engagement: How to win Trust and Loyalty’ report, sponsored by Collinson and dotdigital, investigated the channels chosen by brands to engage their customers. Looking at these figures through the prism of generations reveals both differences and similarities brands should be aware of when contacting customers.
Read on to find out the key differences in how customers prefer to receive marketing, which channels they find the most relevant, which ones they trust, and why. Read more…