Challenges faced by beauty brands in the global DTC landscape

Challenges faced by beauty brands in the global DTC landscape

As the world adapts to ongoing unpredictability, there is widespread consensus that many consumers will continue to shop online. By 2023, ecommerce is expected to account for 48% of beauty sales in the United States. Consumer confidence in online commerce is growing and as travel restrictions remain, the number of shoppers looking outside their country for the right products will continue to accelerate. Read more…