Can you SHIFT consumer behaviour?

Do you really understand your consumers well enough to predict behavioral change based on this type of strategic initiative? Nike, Hasbro, Unilever, Patagonia…are all very different types of companies with varying missions and products. However, one thing they have in common as of late, is their recognized need for a more sustainable way of doing business. Each in their own way has been adopting more sustainable practices across both product and marketing. To be clear, there are many other companies taking on similar tasks. Read more…